
The marketplace today is not what it used to be. A few years ago, offering a quality product, competitive pricing, and polite service might have been enough to win customer loyalty. Today, that formula no longer works. Customers have evolved. They are more informed, connected, and empowered than at any other point in history.
A decade ago, providing good products and polite service might have been enough to build loyalty. Today, that is no longer the case. Customers are more informed, more connected, and more demanding than ever before. They have access to limitless options, they know their worth, and they expect brands to understand and anticipate their needs—often before they even express them.
This shift is not just technological; it is psychological. It’s about how people think, feel, and make decisions in an age where attention spans are shrinking, choices are endless, and experiences are everything. Whether you are a sales representative trying to close a deal, a marketer planning your next campaign, a customer service professional resolving complaints, or an SME owner looking to grow your business, understanding this new psychology is no longer optional. It is essential for survival and success.


The workplace is changing. Customers are no longer satisfied with just products or services. They demand service in a new dimension that is not centred around experiences, empathy, and good communication.
Customer Value System from a brand has now shifted! Customers are no longer Emotional Buyers But Psychological!
Add a bullet list to your content:
The Fundamentals of Customer Psychology is a 2-week professional training program designed for sales representatives, marketers, customer service professionals, managers, and SMEs who want to master the psychology of customer behavior and loyalty.
This customer psychology course explores how not just emotions and perception drive buying decisions, but trust, transparency & neuroscience help to get customers' attention and build loyalty, and how to apply customer service psychology in daily roles. Participants will learn the psychology of customer experience, engagement, and satisfaction while gaining practical skills to handle complaints, build customer trust, and turn first-time buyers into loyal advocates.
Through this customer behavior training, you will uncover how digital transformation has reshaped the modern customer mindset, how to apply psychological triggers to serve customers with empathy, emotional & psychological intelligence.
Delivered through Ingenium Academy’s AI-powered online training platform, the program combines practical role-play, case studies, and a personalized learning journey. Upon completion, learners receive a Foundation Certificate in Customer Psychology — proof of competence in one of the most in-demand professional skills today.
If you are a mid-level professional, senior executive, or business owner in Nigeria or across Africa seeking to advance your career, this program equips you with the customer psychology tools needed to remain relevant, create unforgettable customer experiences, and drive business growth.
CUSTOMER ATTENTION IS THE NEW BATTLE GROUND
DIGITAL TRANSFORMATION IMPACTING CUSTOMERS' EXPECTATION
AVAILABILITY OF CULTURAL NUANCES
NEW VALUE CONCEPT
HYPER- PERSONALISATION SYNDROM
BRAND CONTENT SYNTHESIS









hrough this lens, she has empowered thousands of professionals and SMEs to unlock their potential, reposition their brands, and leverage technology to scale. In this course, Coach Jenny brings her unique blend of intelligence, empathy, neuroscience strength and strategic insight to demystify Service Psychology, empower Service Representatives- CSRs, Sales Reps, Marketing Reps, VAs etc, and equip you with the mindset and skills to become indispensable in your career. She is not just a teacher, she ignites transformation.

Duration for the course is 14-days
The Fundamentals of Customer Psychology

Absolutely! Every Professional directly or indirectly interacting or in the business of the Customer

Absolutely! A business can register all the front and back office team for this training. It takes the entire organisation to create an exceptional experience for customers
We Plan to have a few more cohort once the Ingenium Academy Management gives the approval

The Ingenium Academy E-Learning Institution- A Service-Based Academy helping to Raise Exceptional Service Professionals Across Africa and around Europe

Customer Service Psychologist (Foundation Level/Advanced Leader)

